...Meanwhile, the accessories store Serendipity is moving across Downtown from inside One Oxford Centre on Smithfield to Market Square to take advantage of a street-level location and development in the area. The new store opens today.

When owners Kimberly and Pete Coppola found out about the availability of 1,180 square feet of light-filled and airy street-level space inside Two PPG Place, they couldn't resist.

"It was very difficult marketing outside the building" at Oxford Centre, said Mrs. Coppola, 37. "This gives us more street-level exposure. We love urban settings, the Downtown area, and wanted to stay."

Fashion-forward handbags in a range of prices from under $30 to $1,000 are the store's forte, with a selection of fashion jewelry, umbrellas and other accoutrements. Lip Fuel -- a private line of lip-plumping glosses with diamond dust conceived by the Coppolas -- will launch next month.

"You don't have to have money to have fashion," said Mrs. Coppola, a former store director with Victoria's Secret Beauty. "We handpick everything and like to have exclusive pieces."

The store began in 2004 as a boutique inside Izzazu hair salon, Downtown, and moved to a second-level store in One Oxford Centre in 2006. Along the way, it attracted customers from teens to women in their 80s.

A growing share of the store's sales also are through its Web site, www.serendipityaccessories.com, which features a monthly blog by Mrs. Coppola. "As a retailer, you have to be connected somehow to the Internet," she said. "Even if you can't sell your merchandise online, you still have to have a Web site."

Serendipity is open 10 a.m. to 6 p.m. Mondays through Fridays and 10 a.m. to 4 p.m. Saturdays; the store number is 412-325-1122.